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Evaluating a Professional Copywriting Agency

Every business has a written requirement. Projects may include direct mail marketing campaigns, ads, brochures, and other marketing materials. Perhaps your website needs content, or you need a profile, article, or would like to publish a blog.

If you have decided to hire a professional copywriting agency, how do you know which agency to choose? First, consider the quality of products the agent can provide. Most professional organizations will be happy to provide you with one or more samples of their work. Ideally, you want a sample of the same type of job that you recruit agents.

For example, if you need website content, ideally you will be provided with a link to the site they write content. Some projects do not require close correspondence. You can also find professional copywriting agents via

Every writer who can write effective marketing content can write effective marketing content for almost any format, from direct mail letters to websites, brochures. Although you may be entering into an agreement whereby you have the right to produce the bodywork for you, you should strongly consider allowing them to use material produced in their portfolios as a work sample.

After all, the only reason they have samples available to show you is for a previous client who made the same consideration. Next, you want an agent that produces a product they will be happy to show off and claim as their job because even if only on a subconscious level, it will inspire them to strive for excellence.