Fractional content marketing is a strategy used by companies that taps the skills of subject matter experts to create targeted, focused campaigns. In order to do this successfully and effectively, organizations must be able to recruit top talent and provide them with sufficient resources.
How Fractional Content Marketing Works
fractional content marketing is a way to distribute your content in such a way that it looks like you are publishing more content than you actually are. This can be done by creating "micro-sites" or "squeeze pages" that contain small amounts of information, or by publishing articles that are part of larger series. By doing this, you can track your audience into thinking you are providing more content than you really are, and you can conserve your resources by publishing only the best content.
This technique can be used in a variety of ways, but some common examples include:
-Creating micro-sites or squeeze pages that focus on one specific topic or niche
-Publishing articles as part of a larger series
-Creating video tutorials or how-tos that cover specific topics
-Hosting webinars on specific topics
Fractional content marketing is a new way of marketing that takes advantage of smaller pieces of content to create a more engaged audience. This approach allows companies to create content that is relevant to their audience and more focused on benefiting the customer than advertising.
Fractional content marketing has a few key benefits for businesses:
-It engages audiences with targeted content.
-It creates loyalty among customers by providing value in addition to promoting products or services.
-It drives conversion by providing valuable information that leads to sales or leads.
-It builds trust and credibility with customers, which leads to increased sales.