Envelopes are the most ignored marketing materials. More frequently people think that they are the only one who makes use of envelopes to serve a package for mail. But you have to be aware that the envelope has marketing potential as well.
When it comes to the features of the envelope, usually they are in the form of a rectangular shape. Also, the size of business stationery and carbonless books may vary that is totally depending on the purpose of use.
Image Source: Google
Generally, there are two widespread kinds of envelopes such as the pocket envelopes and the banker envelopes. And the only differentiation among these is that the pocket envelope’s opens along its width while the banker wrapping paper opens from its length.
Other envelopes have also a window-like format that is used to display the recipient's address. The windowpane is usually made up of transparent material.
The importance of the envelope in the marketing plan is because of lots of competition in the market and it becomes one of the toughest parts to promote the business in direct marketing.
The customer response level plays a very important role in your business and for this, you should think about the different ways that attract your people to open the envelope.
It is true that no one wants to have their envelopes disposed of in the trash, right? So when making an effective direct mail marketing, then always keep in mind that the envelope is the main key to achieve success in the business.