It is easy to market your e-commerce website. What makes it more difficult is our attachment to outdated marketing strategies that worked well in the past but aren't effective now. Your e-commerce site will be worse if you use ineffective and outdated techniques.
Here are some guidelines for internet marketing.
Do's of E-Commerce Marketing
1. Guest posting in industry-related blogs
Guest posting is a way to ask permission from the blog owner to create a post on their blog and link back to your website. This technique is very popular because bloggers are always searching for new posts. You will never run out blogs to guest post on. You just need to convince bloggers that your post is valuable and provide a link to your post.
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You can offer products for review if you sell them. This will allow someone to create content that has natural backlinks to your site. Although it may be more expensive, it can result in a longer-term SEO strategy and a higher return on investment.
Don'ts of E-Commerce Marketing
1. Generic comments
Blog comments do not generate link juice as all comments are considered "nofollow", which means search engines will ignore them. While comments can still link to your website, make sure you leave a comment that is meaningful, valuable, and not generic.
2. Article marketing
Although it may sound promising to write an article and then send it to various article submission directories, it will only make you site worse. Google will penalize you for duplicate content. Article marketing isn't all bad. Send articles carefully by selecting the best article directory submissions online, and writing unique articles for each site.
These were some of the Do's and Don'ts of E-Commerce Marketing.