One search marketing technique that is widely used today is pay-per-click advertising, and many website owners question the cost of such advertising and wonder if the return on their investment will justify the cost. Many search engines offer pay-per-click advertising based on sales of certain keywords and there are companies like Clever Wolf Digital LLC that offer pay-per-click to attract more customers to their websites.
The website can contract with any of the search engines like Google, Yahoo!, or MSN keyword bids. When someone using a search engine enters one of the keywords in the search box, their ad will appear on the search results page as a sponsored ad. Companies pay each time someone clicks on their ad, with fees ranging from a penny to maybe 50 cents per click. This is in addition to the price of keywords purchased in an auction setting.
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Online ads such as Google AdSense and Yahoo's Publishing Network automatically generate ads with information about the website they are on when you visit the website. Advertisers pay the same amount for each click on their ads, and websites receive a percentage of the revenue search engines receive from pay-per-click advertisers.
When deciding on a pay-per-click advertising campaign, there are several factors you need to consider, such as The keywords you need to buy to ensure you're on the first page of search results and how much they cost for those words. Depending on the popularity of the keywords, they can be expensive and too expensive for many websites. However, for larger websites with deep pockets, this can mean generating a lot of traffic.